Organization Details

Objectives: 1. broadly promote kids magazines as a powerful literacy resource; 2. partner with magazine publishers, corporate and community sponsors, and consumers to pay for subscriptions for needy children; 3. engage "literacy agents" - schools, libraries and other community organizations - to follow-up with kids to help build reading skills and self-esteem; 4. work with magazine publishers and editors, as well as other media and partners to spotlight and to celebrate magazine-based literacy programs and to design special promotions and new approaches for engaging the American public in the social challenge of illiteracy among youth-at-risk and families; 5. forge partnerships with national, state, regional and grassroots organizations and government agencies dedicated to improving reading skills, especially of kids.

Studies show that children at or near the poverty line are much less likely to have reading materials at home. By arranging for magazines, the program puts valuable reading materials into homes on a regular schedule. When a child's name is printed on the label, along with the added confidence associated with learning to read, the Project helps to build that child's self-esteem. Children are linked to the Project via "Literacy Agents" - schools, libraries, shelters, and other community-based programs dedicated to building the reading skills of participating kids and families. Literacy agents devise their own reading program specifications and evaluation criteria, and monitor program effectiveness against those targets. Literacy agents report on their progress, providing valuable lessons and models that can be replicated in other communities.

Address

66 Witherspoon St. No. 207
Princeton, NJ 08542
(609) 651-4340

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