Secret Snowflake is the Mayor’s Office annual holiday gift-giving initiative, which mobilizes mayoral and private sector employees to answer hand-written letters for holiday gifts from children in-need. Through this initiative, children receive gift requests – including board games, cards, books, movies, toy, and also crucial necessities, such as clothing, shoes and coats for the winter. Over the last 5 years, Secret Snowflake has helped to provide holiday gifts to over 13,000 children.


How Secret Snowflake works:

  • Agency partners collect handwritten letters from New Yorkers in need, such as families experiencing homelessness or older adults.
  • NYC Service provides your business with letters to answer, as well as tools to organize and engage employees in gift giving. Businesses must confirm participation by November 1st 2019!
  • Business employees drop-off gifts at a designated location within your office by December 2nd, 2019
  • City agency partners pick-up gifts from your office and deliver directly to children in-need just in time for the holidays!

Who Receives the gifts?

  • Secret Snowflake letters are written by/on behalf of children ages 0-16 who receive social services from the city– including youth who are in the foster care system, shelter system, students in temporary housing and children being raised by kinship caregivers.


City Agency Partners

  • Our agency partners are: the Administration for Children’s Services (ACS), Department of Homeless Services (DHS), the Human Resource Agency (HRA), the Mayor’s Office to End Domestic and Gender Based Violence (ENDGBV), and the Department for the Aging (DFTA)


Get your business involved! Email by November 1st 2019.

Email Déja Stewart:, or call: 212-748-0339