Secret Snowflake is the Mayor’s Office annual holiday gift-giving initiative, which mobilizes mayoral and private sector employees to answer hand-written letters for holiday gifts from children in-need. Through this initiative, children receive gift requests – including board games, cards, books, movies, toys, and also crucial necessities, such as clothing, shoes and winter coats. Over the last 5 years, Secret Snowflake has helped to provide holiday gifts to over 13,000 youth and children.


How Secret Snowflake works:

  • Agency partners collect handwritten letters from New Yorkers in need, such as families experiencing homelessness.
  • NYC Service provides your business with letters to answer, as well as tools to organize and engage employees in gift giving. Businesses confirm participation by Fall 2020.
  • Business employees drop-off gifts at a designated location within your office by early December 2020.
  • City agency partners pick-up gifts from your office and deliver them directly to children in-need - just in time for the holidays!

Who receives the gifts?

  • Secret Snowflake letters are written by or on the behalf of children ages 0-16 who receive social services from the City– including youth who are in the foster care system, shelter system, students in temporary housing, and children being raised by kinship caregivers.

City Agency Partners

  • Our City agency partners include: the Administration for Children’s Services (ACS), Department of Homeless Services (DHS), the Human Resource Agency (HRA), the Mayor’s Office to End Domestic and Gender Based Violence (ENDGBV), and the Department for the Aging (DFTA)

Get your business involved! Return to this site in Fall 2020 for more details.

For more information, contact Déja Stewart at or 212-748-0339