Featured in the NY Times: City Unveils Campaign to Improve Girls’ Self-Esteem

Celebrating Girl Power! The fashion industry and Madison Avenue are not anathema to Mayor Michael R. Bloomberg in the same way that soda companies and big tobacco are. But they are, in a sense, the impetus for City Hall’s latest public health campaign. Mr. Bloomberg is taking on the popular, unattainable notions of beauty promoted by professional image-makers with a campaign that tells girls that they are beautiful the way they are.  Continue Reading

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