In-Kind Opportunities
NYC Service’s in-kind initiatives mobilize businesses to provide in-kind resources to city agencies that serve the city's greatest needs. Whether it's donating supplies for college-bound youth or answering holiday wishes for children in need, Be In-Kind inspires and empowers companies to give back by “being kind.”
Project Move-In Day

Project Move-In Day recruits business partners to pack and donate essential home-supplies for college-bound students who are part of the Department of Homeless Services’ Future Leaders Scholars Program or a resident of New York City Housing Authority Developments. Students in this program, all graduating seniors, are transitioning into campus/off-campus housing. Through a partnership between NYC Service, DHS and NYCHA, NYC Service and its business partners provide Project Move-In kits - which are presented to the recipients before beginning their first semester as college students.
Source: New York City Housing Authority
Example of essential items included in each Move-In Day welcome bag.
100+ Students
supported with essentials
10 Companies
engaged as partners
600 items
items donated and packed
All 5 Boroughs
served across NYC
200+ Volunteers
engaged in packing & logistics
“I would like to thank the Department of Homeless Services and the generous donors for giving me this scholarship...” — Nakelm Nicholson, Future Leader Scholarship Honoree
“It felt really good to be chosen to receive the duffel bag...” — Trinity Escoto, New York City Housing Authority Honoree
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Secret Snowflake
Secret Snowflake is the Mayor’s Office’s annual winter gift-giving initiative which mobilizes private sector employees and other groups to answer wishes, or "letters", from youth in-need. Aside from answering letters, volunteers can support by providing an online in-kind donation or monetary donation to the Mayor’s Fund to Advance NYC.
14,379 Youth
served in 2024
4,500 Volunteers
mobilized across sectors
30+ Businesses
participated citywide
4,700 Letters
answered by business partners
7 City Agencies
partnered for distribution
“We know that a little kindness can go a long way! By joining the Secret Snowflake program, we get to connect with our community and sprinkle some joy.” — Katy Rodriguez Botello, Sr. Global Social Impact Manager, Marsh McLennan
"The Department of Homeless Services is proud to be a part of the Secret Snowflake initiative each year,” said Joslyn Carter, Administrator of the New York City Department of Homeless Services. “This compassionate partnership between public and private entities is focused on supporting the city’s most vulnerable young people. With its expanded reach this year, Secret Snowflake brings much-needed joy and holiday cheer to thousands of children and families facing difficult circumstances.”
Learn More About Secret Snowflake →
Be-In-Kind
Be-In-Kind is NYC Service’s program that inspires businesses to donate resources, organize drives, or provide support for initiatives benefiting New York City’s most vulnerable communities. Your company can participate by contributing supplies, creating a donation drive, or finding a creative way to support those in need.
- Impact: Empowering businesses to make a direct, tangible difference in NYC
- Time of Year: Ongoing, year-round
Want to support—but not seeing the right opportunity for your team right now? Explore other meaningful ways your business can give back, or connect with our team to discuss what’s possible.
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