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Secret Snowflake Banner

Secret Snowflake is the Mayor’s Office’s annual winter gift-giving initiative which mobilizes private sector employees and other groups to answer wishes, or "letters", from youth in-need. Through this initiative, youth receive a variety of gifts, such as board games, cards, books, movies, toys, as well as crucial necessities, like clothing, shoes and coats for the winter.

Secret Snowflake letters are written by or on the behalf of youth between the ages of 0 and 18 who receive social services from the City, including youth who are in the foster care system, shelter system, and temporary housing, as well as children being raised by kinship caregivers.

Aside from answering letters, volunteers can support by providing an online in-kind donation (see below) or monetary donation to the Mayor’s Fund to Advance NYC. Over the last 15 years, Secret Snowflake has helped answer tens of thousands of youths' wishes. This past year alone, Secret Snowflake served over 14,000 children, the highest number in a single winter season in the program's history.

Secret Snowflake Volunteers
14,000+ Youth
served in 2024
15+ Years
supporting NYC youth through cross-sector collaboration
Tens of Thousands
of letters answered across program history

How to Support Secret Snowflake

  1. Letter Matching: The traditional way to participate! Volunteers fulfill youth-written wish letters.
  2. Online In-Kind Donation: A new way to participate, especially great for remote employees! Volunteers complete an online in-kind donation form where they select and pledge to donate items from an extensive wishlist.
  3. Monetary Donation to the Mayor’s Fund to Advance NYC: A lower-lift, high-impact way to participate! Volunteers send a monetary donation to the Mayor’s Fund to Advance NYC. Funds are used to purchase toys and crucial necessities for youth.

Press & Media

For more information, contact Mel Anderson, Corporate Partnerships Coordinator, at

secretsnowflake@cityhall.nyc.gov

Secret Snowflake sign-up is closed. The form below is for onboarded partners.

 
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Secret Snowflake Business Partner form

Fields marked with an asterisk (*) are required.

Delivery Method

Note: Businesses have until Wednesday, November 5 to request additional letters. Availability isn’t guaranteed and will be offered on a first-come, first-served basis.

Please fill out the following COIB Agreement

This email is to confirm an understanding between New York City and [Business Name] (the “Parties”) that participation in the 2025 Secret Snowflake program will not influence the Parties in any dealings that they may have with each other in the future, and that [Business Name] will receive no special access to City officials or preferential treatment. The participation in the program has not and will not create a contract award, or any prospective, pending or future contract award, and that no promise or commitment has been made by the City for any award or any prospective, pending, or future award of a contract in return for participation.

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Contact

253 Broadway, 8th floor, New York, NY 10007
212-788-7550

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